The environment is the top corporate social responsibility (CSR) issue for members of industry body, according to a new survey.

More than 150 Electrical Contractors’ Association (ECA) members took part in the poll, which revealed that half of firms think engaging with CSR has helped them to “improve staff retention and recruitment”.

Two-thirds of those using CSR highlighted “improved customer or client relationships” as another business benefit.

Just under 40% said they measured their environmental impact as part of their CSR work.

Key role of CSR

Paul Reeve, Director of Business at the ECA, said: “These new findings highlight the key role of CSR in helping a business to retain and recruit staff, improve relationships with clients, and achieve process changes and cost savings.

“Increasingly, companies that are communicating effectively with their key stakeholders, and delivering social and environmental value, are seeing direct – in addition to indirect – business benefits.”

The survey was carried out in association with the Considerate Constructors Scheme.

> See the survey's results