SmartestEnergy US: A year of growth, innovation, and market leadership

The past year has marked a period of significant progress for SmartestEnergy US, driven by our commitment to growth and innovation. Our focus on operational excellence, commercial product innovation, and customer satisfaction has positioned us as in the US energy market.

Expanding our northeast presence and strengthening market position

SmartestEnergy US made significant strides in expanding our footprint across key regions, particularly in the Northeast. Our Commercial & Industrial (C&I) team achieved an impressive 67% growth in delivered load across all Northeastern markets, a testament to both strong partner engagement and our strategic market positioning. This growth reflects our ability to meet the evolving needs of our customers while strengthening our presence in a competitive market.

Additionally, we expanded our footprint within the New England ISO by extending our product offerings to include additional states, which has not only broadened our market reach but also further solidified our position as a trusted and key energy supplier in the United States.

Empowering our partners through industry leading exceptional service

Exceptional service continues to be the cornerstone of our success, as demonstrated by our latest industry-leading survey results. We achieved a Net Promoter Score (NPS) of +68—the highest in SmartestEnergy’s history—reflecting exceptional satisfaction and trust among our partners. Our dedication to excellence was further validated by our #1 ranking in the DNV survey (for the <15 TWh category) across critical areas including pre-sale support, pricing and contracting, and post-sale service. Additionally, we secured a Top 2 position in ERCG’s Supplier Survey for ‘Overall Satisfaction’ and ‘Ease of Doing Business,’ reinforcing our reputation as a reliable and trusted energy partner. These results highlight our unwavering commitment to delivering an outstanding customer experience at every stage of the journey.

Strengthening Our Trading and Origination Business

Our trading desk continues to serve as the backbone of SmartestEnergy US’s market access and financial performance, consistently delivering strong results and meeting ambitious targets amid ongoing market volatility. This disciplined approach has allowed us to manage risk effectively while identifying and capitalizing on emerging opportunities.

At the same time, our Origination business has gained impressive momentum, marked by several key milestones. We secured high-quality Renewable Power Purchase Agreements (PPAs) with Allete Clean Energy, reinforcing our focus on sustainability and enabling customers to meet their decarbonization goals. Through structured deals and mid-marketing initiatives, we’ve deepened relationships with thermal generators and strengthened our presence in the wholesale market. A growing pipeline of opportunities reflects the success of seamless cross-desk collaboration, supported by advanced analytics, a strong balance sheet, and a high-performing team.

Looking Ahead to 2025: Texas and Beyond

As we enter 2025, our focus remains on operational excellence and strategic growth. Excitingly, we are expanding our wholesale, retail, origination, and battery management capabilities into Texas, a major milestone in our US expansion.

With a solid foundation and a highly committed team, we are well-positioned to seize new opportunities and continue delivering outstanding value to our customers and partners.