Celebrating growth and innovation at SmartestEnergy UK

The past year has been both challenging and transformative for SmartestEnergy Limited as the market adjusts to a new normal after years of crisis, but our focus has remained firmly on supporting our customers. We’re proud to have achieved significant growth across our UK business, enabling a record number of C&I businesses, generators and asset owners to achieve their net zero ambitions.

Expanding markets and strengthening global reach through Trading

Building on over two decades of trading expertise, our Trading team made significant strides this past year, expanding our renewables trading capabilities across products, markets, and customer segments. We also extended our global offering to Marubeni entities and other customers, supporting them in meeting their net zero targets.

A key milestone achieved was our continued overseas expansion, marked by our entry into German power and gas trading on the European Energy Exchange. This achievement strengthens our trading presence in Europe and showcases our ability to adapt to new markets, enabling us to support a broader range of customers in navigating energy trading complexities.

Providing routes to market for a greener future with Generation

In partnership with generators, developers and asset owners, our Generation team continues to provide the knowledge, insight and technology to help them manage risk and maximise revenues.

A notable success was our partnership with BayWa r.e. UK on the 43.2 MW Broken Cross Wind Farm. By offering a competitive route to market and overcoming complex challenges, we delivered innovative solutions that maximised BayWa r.e. UK’s revenues throughout their CfD journey, bringing enough clean, green energy to power around 36,900 homes.

At the start of 2025, we celebrated another major achievement, ranking as the 4th largest offtaker in the UK PPA market, as recognised in Cornwall Insight’s February 2025 Renewables PPA Market Share report. Over the past six months, we have led the market in growth, adding 480MW of capacity through PPAs, and plan to continue to accelerate the net zero transition by providing more generators with a viable and secure route to market.

Empowering businesses with renewable energy solutions with Commercial & Industrial

In 2024, our C&I team delivered a record 10.8 TWh of energy to over 2,700 commercial and industrial businesses. We also expanded our product portfolio with the launch of Traceable Renewable Supply, driven by an understanding that businesses require confidence and traceability of their renewable power. This innovative product enables businesses to better report where their renewable power comes from a half-hourly granularity and secure REGOs from named sources, meeting the requirements of a changing policy landscape.

We trialled Traceable Renewable Supply in one of the UK’s largest-scale examples of half-hourly matching to-date, with 162 GWh matched across FY23/24. Our success story with JLL truly showcases its impact, and as we enter the new financial year we look forward to bringing this innovative solution to a diverse range of large businesses across the UK.

Looking ahead to a greener future

As we move forward into 2025, our customers continue to remain at the heart of everything we do. We’re committed to delivering value and are making significant investments in our customer platforms, forecasting, and pricing systems, streamlining internal workflows to ensure greater efficiency.

With a steadfast focus on making the net zero transition easier for all, we will continue to connect consumers and generators, helping to create a better energy system for years to come.