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Our global CEO outlook for 2025
In celebration of the launch of our 2024 annual report, we share the words of our global CEOs, outlining the highlights of the past year and our vision for the future of the SmartestEnergy Group.
This past year has been both challenging and transformative for SmartestEnergy as markets adjust to a new normal after years of crisis, but, throughout it all, our focus has remained firmly on supporting our customers and empowering their net zero ambitions.
As we look to the new year, there’s no better way to outline our vision for the future than through the words of our global CEOs and their view of how we are looking to support our different markets, while working towards the same global vision: to lead the way to a 100% renewable energy system that delivers a better future for all.
Global perspective from Robert Groves, CEO SmartestEnergy Limited:
“Over the past 25 years, we’ve been empowering the transition to net zero by helping businesses, generators and partners to better understand how to navigate the change being driven by country-level net zero targets and global sustainability reporting requirements.
The energy sector has undergone some major changes in our 25-year history, and 2024 continued to present challenges as market volatility and geopolitical tension impacted market and operating conditions. Yet, it was also a landmark year with record growth in renewables, rapid expansion of energy storage solutions and stronger global climate commitments brought about by COP29.
Throughout it all we’ve gone from strength-to-strength and proven that we are here for the long-term with a focus on upkeeping and improving the products and services we provide to our customers.
As we continue to develop our asset light global trading hub strategy and expand our overseas footprint across Europe, America and Asia Pacific regions, our customers remain at the centre of everything we do. And, looking to the year ahead, we remain focused on our growth ambitions and look forward to another year of collaboration, driving meaningful change in the energy sector.”
UK SME perspective from Louise Wapshare, CEO SmartestEnergy Business Limited:
“Similarly to commercial and industrial businesses, UK SME businesses have also continued to face challenges post-energy crisis, with higher costs and barriers to investment in sustainability. However, I’m pleased to share an update showcasing SmartestEnergy Business’s strong performance, featuring notable growth and enhanced reputation within the UK energy sector.
Despite a rapidly changing market, we successfully achieved a major milestone in 2024: supporting 60,000+ small and medium-sized businesses in making the switch to smarter energy. Our dedicated efforts ensure we remain focused on supporting our valued customers and investing in our people, while overcoming challenges and emerging as a more resilient and innovative business.”
US perspective from Andy Cormie, CEO SmartestEnergy US:
“Beyond celebrating our 5th birthday, 2024 was another strong year for SmartestEnergy US with significant achievements across all business areas. Our focus has been on driving operational excellence and delivering commercial product solutions that meet the needs of our generators and retail partners, with a continued goal of expanding our US footprint.
Over the past year, we significantly expanded throughout the New England ISO and grew total delivered load across all North Eastern markets by 67%. This growth was underpinned by an industry leading Net Promoter Score (NPS) of +68, top industry awards and innovative deals, driven by our team’s extraordinary efforts.
Into 2025, we’ll continue to expand our US footprint with plans to enter ERCOT with leading solutions for commercial retail, origination and wholesale sectors.”
Australian perspective from Rob Owens, CEO SmartestEnergy Australia:
“Australia’s renewable energy sector is growing rapidly, and SmartestEnergy Australia is actively contributing to this transformation by delivering reliable, sustainable energy solutions from independent renewable generators to businesses across the National Electricity Market.
In 2024, SmartestEnergy Australia saw substantial growth, expanding its renewable energy portfolio and welcoming over 55% more customers, helping them purchase more renewable energy than ever before.
As we continue to grow, we’re more committed than ever to support Australia’s net zero ambitions. Looking to 2025, our focus is on strengthening our market presence and by building strong partnerships, driving sustainable growth and making energy simpler for businesses, we’re helping more companies access clean energy.”
Into 2025, our strategy continues to expand our reach globally and build partnerships that energise. We continue our commitment to not only support our customers on their net zero journeys but also build a community of energy champions to empower a greener generation across the globe.
Explore our full strategy in our latest annual report
Discover our global business activities, key achievements, and vision for the future in our latest annual report. Stay informed and see how we're shaping the future.